Life Insurance Corporation of India (LIC) is the largest insurance group and investment company in India. Its a state-owned where Government of India has 100% stake. LIC also funds close to 24.6% of the Indian Government's expenses. It has assets estimated of 13.25 trillion (US$264.34 billion).It was founded in 1956 with the merger of 243 insurance companies and provident societies.
Headquartered in Mumbai, financial and commercial capital of India,the Life Insurance Corporation of India currently has 8 zonal Offices and 113 divisional offices located in different parts of India, around 3500 servicing offices including 2048 branches, 54 Customer Zones, 25 Metro Area Service Hubs and a number of Satellite Offices located in different cities and towns of India and has a network of 13,37,064 individual agents, 242 Corporate Agents, 79 Referral Agents, 98 Brokers and 42 Banks (as on 31.3.2011) for soliciting life insurance business from the public.
The slogan of LIC is "Yogakshemam Vahamyaham" which translates from Sanskrit to "Your welfare is our responsibility". The slogan is derived from the Ancient Hindu text, the Bhagavad Gita’s 9th Chapter, 22nd verse. The literal translation from Sanskrit to English is "I carry what you require". The slogan can be seen in the logo and is written in Devanagiri script below the hands holding the lamp.
Millstones Of LIC:
1. LIC is the no.1 brand in service sector & 240 million + lives are part of LIC of India.
2. LIC is the biggest life insurer in the world.
3. Best infrastructure – 2048 LIC branches (fully computerized) 1275 satellite offices more than 1.16 lac employees and 11.72 lac agents.
4. LIC policy for all segments
5. Transparency in operations
6. Best practices in the industry
7. Excellent claim settlement ratio
8. Sovereign guarantee to customers
9. Government undertaking
Why with us:
1. Just get the policy and give us a call, everything else will be taken care by me –door step service.
2. Commission bills and follow up status at your door
3. Agents are motivated through Sales promotional gifts and otherwise
4. Free training sessions are frequently conducted to keep you updated with latest market trends
5. Your customer policy status can be made available through phone or otherwise
6. Any time services for nominee change, address change, loans, surrender, claims,
etc.
7. Feel free to contact me to know about your past, present, future policies
8. I am available for any valuable suggestions [official and unofficial]
9. You can get in touch with me for any sort of assistance – Anytime, anywhere.
10. Setting and achieving realistic goals
11. Monitoring his /her sales activity and providing appropriate guidance from time to time
13. Innovative marketing strategies.
